Register your interest for our first Automatic Model

L’Heure Luxe was created after years of industry experience. During this time we learnt a lot about the industry and products out there.  We love watches, however found that the latest trend in online watch brands were under delivering on product quality, and the more popular Swiss Brands offered high quality yet at a premium price. We wanted to be the brand that did things right by the consumer.

First and foremost we set out to produce watches that we wanted for ourselves. Timeless Styles, high quality materials and craftsmanship, at a more affordable price – offering unrivalled value. We believe this automatic watch does just that, taking both the company and product range to a whole new level.

A classic (minimalist) design

ETA mechanical Movement

Hand made in Bienne, Switzerland


What Movement Will It Have?

ETA 2824-2 Standard Execution 25 jewels with a 38 hour power reserve

How big is the watch?

The Case dimensions; 38mm diameter 9mm thickness 20mm lug width

How Much?

We aim to price the Swiss Made Automatic at RRP £600

When Will It Be Available?

There a few variables (Movement availability being the main factor), we hope to start production as early as Q3 2019 and will start taking pre-orders. It will be a limited run but if we don't sell out they will be available on our website middle of 2020.

How can i get one?

Right now these will be exclusive to our website. We hope by then we will be shipping from within the US and EU. However, we will still offer 'free shipping worldwide' (and returns) for anywhere outside of these.

Stay up to date with developments and how you can buy our new automatic watches.


A Swiss Made Automatic Wristwatch by L’Heure Luxe

The Automatic watch will be produced and assembled by hand in Bienne, Switzerland.

At our ateliers, precise work done by hand is at the heart of our watchmaking skills. Our watchmakers have been extensively trained and are professionals in their field. Each watch is assembled, controlled and packaged manually. This is how we guarantee the ‘Swiss Made’ quality of our watches. We are proud to say that in this way every L’Heure Luxe watch bears honour to the Swiss watchmaking tradition.

Product Details

Movement :

. automatic ETA 2824-2, 2 hands, date at 6 o’clock

. standard execution

. rotor engraved with logo

. white date disc with black printing

Case :

. stainless steel case 316L

.38mm diameter

. snap stainless steel caseback (inc. flat sapphire crystal) with engraving

. flat sapphire crystal with A/R coating 

. stainless steel crown 316L with logo

. water-resistant to 3 atm

Dial :

. galvanic background with indexes, applied logo and printed name logo /’Automatic’/’Swiss Made’ in Black.

Hands :

. hour/minute and centersecond hand

Strap :

. genuine calf leather strap with stainless steel 316L tongue buckle

. logo on reverse and buckle


PVD rose gold version with caseback in rose gold. 

PVD specifications : 0.7 micron

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