Swiss Made Automatic Watch Concept

The reason for starting L’Heure Luxe was because we love watches, however also found that the latest trend in online watch brands were under delivering on product quality, and the more popular Swiss Brands offered high quality yet at a premium price. This lead to our first goal and watch – the Classic Chrono.

First and foremost we set out to produce watches that we wanted for ourselves. Timeless Styles, high quality materials and craftsmanship, at a more affordable price – offering unrivalled value.

Our First Model (The Classic Chrono) is a beautiful everyday / tool watch, Its quartz movement and timeless design serves as a great premium fashion watch, a watch for every occasion that can be worn every day. Providing our goal of ‘luxury without the markup’ is achieved by both the use of materials, and assembled by hand with a high standard for quality control. Not only this, we stand by the ‘Swiss Made’ label offering an impressive 5 year warranty on this watch. In all we believe the Classic Chrono really does offer fantastic value to our customers.

Our next goal – Repeat goal one, but with an automatic movement

We have been working on our first Swiss made automatic watch since we launched The Classic Chrono model. We have now created two concepts; a Classic (minimalist) Automatic and the Chronograph Automatic.

The Classic (minimalist) Automatic

The Chronograph Automatic

A Swiss Made Automatic Wristwatch by L’Heure Luxe

L’Heure Luxe was created after years of industry experience. During this time we learnt a lot about the industry and products out there.  We love watches, however found that the latest trend in online watch brands were under delivering on product quality, and the more popular Swiss Brands offered high quality yet at a premium price. We wanted to be the brand that did things right by the consumer.

First and foremost we set out to produce watches that we wanted for ourselves. Timeless Styles, high quality materials and craftsmanship, at a more affordable price – offering unrivalled value. We believe this automatic watch does just that, taking both the company and product range to a whole new level.

The Automatic watch will be produced and assembled by hand in Bienne, Switzerland.

At our ateliers, precise work done by hand is at the heart of our watchmaking skills. Our watchmakers have been extensively trained and are professionals in their field. Each watch is assembled, controlled and packaged manually. This is how we guarantee the ‘Swiss Made’ quality of our watches. We are proud to say that in this way every L’Heure Luxe watch bears honour to the Swiss watchmaking tradition.

Product Details

Movement : automatic ETA 2824-2 standard execution featuring engraved logo

Case : stainless steel 316L, snap case back with engraving and clear glass back, flat sapphire crystal, stainless steel crown 316L with logo

Dial : galvanic background with indexes and square Logo, printed name logo /’Automatic’/’Swiss Made’ in Black.

Strap : genuine leather strap with name logo on reverse, stainless steel tongue buckle 316L with square logo

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